Who We Are

We’re on a mission to help outdoor brands conquer the digital frontier.

At Dirt Road, we believe that small businesses — especially those rooted in the outdoors — deserve big-brand marketing expertise without the bloated costs. Our passion for hunting, fishing, and exploring the great outdoors fuels everything we do.

Christian Costa

Marketing Technology Guy, Founder

Our Story

Dirt Road Marketing started with a single, powerful idea: give small, outdoors-focused businesses the same marketing firepower as established, global brands — without breaking the bank.

Our founder, Christian, saw too many passionate companies struggling to stand out online or lacking the resources for a dedicated in-house marketing team. With years of experience in digital strategy, e-commerce development, and brand-building across multiple industries, he recognized a gap in the market for an agency that truly gets the hunting, fishing, shooting, and archery lifestyle. Armed with his own love of the great outdoors, Dirt Road set out to bridge that gap.

Today, our mission is to be that trusted partner—a team that not only understands the nuances of digital marketing, but also appreciates the thrill of a successful hunt or the peaceful reward of a day on the water. By blending real-world passion with technical expertise, we help small businesses carve out their own path to growth and profitability. When you work with Dirt Road Marketing, you’re more than a client—you’re a fellow adventurer on the road to success.

dirt road marketing agency

Values

Integrity & Transparency

We keep it real. Our open and direct communication builds trust and fosters collaboration at every step with no surprises!

Innovative Solutions

We invent, adapt, test, and evolve—our creativity sparks new ideas, driving your brand forward with fresh strategies and insights.

Relationship-Driven

People power our success — by forging genuine connections, we grow together, building trust and long-lasting results for our clients and entire network.

Passion for the Outdoors

Adventure inspires us — our love for fresh air, open trails, and adventures fuel us and keep us driving. We work with people that love it aas much as we do.

CHRISTIAN COSTA

Founder, CEO

A Broader Vision

Post-COVID, Christian realized there was a wider world beyond the one he could drive to—a world where small businesses could tap into expert marketing talent from anywhere. Fueled by a desire to see these businesses thrive, Christian left the corporate sphere to partner with brands that need hands-on support to navigate an ever-changing digital landscape. His passion for the outdoors—shaped by countless hours hunting whitetail deer and putting in the work behind every harvest—mirrors his approach to marketing: progress is a journey, and the best results come from relentless trial, error, and persistence.

Why Small Businesses Matter

Growing up with parents who ran a small business, Christian saw firsthand both the challenges and triumphs of forging your own path. Today, he channels that experience by helping resourceful entrepreneurs sidestep common pitfalls and achieve big gains quickly. Clients appreciate his no-fluff style, disruptive thinking, and willingness to roll up his sleeves—whether it’s building a new Shopify store, reworking an email funnel, or launching a strategic ad campaign. Motivated by his faith, his commitment to integrity, and his role as a husband and father, Christian brings clarity to each project, cutting through the noise to shape strategies that truly move the needle for growing brands.